Kei te whakateretere te "Mīhini Hokohoko Atamai Whakamāmā" a Missfresh i te whakatinanatanga o te hokohoko ratonga-whaiaro ki Haina
Beijing, 23 o Ākuhata, 2021/PRNewswire/-Kua roa ngā mīhini hoko taonga whaiaro e hiahiatia ana i roto i te oranga o ia rā, engari kei te piki haere te kanorau o ngā hua e tukuna ana e rātou. Hei wāhanga o ngā mahi a Missfresh Limited (“Missfresh” “Kamupene” rānei) (NASDAQ: MF) ki te whakatairanga i te mamati me te whakahou i te hokohoko hapori me te whakarato i tētahi wheako hokohoko watea ake ki ngā kaihoko, kua mahi tahi te kamupene me te neke atu i te 5,000 Kamupene i Beijing ki te whakatinana i ngā mīhini hoko taonga atamai Missfresh Convenience Go ki roto i ō rātou whare.
Ko ēnei mīhini hokohoko atamai a Missfresh ngā tuatahi o te umanga ki te whakatutuki i te whakakī anō i ngā hua maha i roto i te rā kotahi, nā te whatunga whare putunga iti whānui a te kamupene i Haina me ngā mekameka tuku me te tohatoha kua whakapaitia.
Kei te whakamahia ngā mīhini hokohoko atamai Convenience Go ki ngā wāhi tūmatanui e haereerea ana e ngā kaihoko, pērā i ngā tari, ngā whare pikitia, ngā whare marena me ngā wāhi whakangahau, e whakarato ana i ngā kai me ngā inu tere me ngā kai watea i te ao katoa. He painga anō hoki te hokohoko whaiaro-ratonga mō te umanga hokohoko nā te mea ka tino whakaitihia ngā utu reti me ngā utu mahi.
Me matawai noa te kaihoko i te waehere QR, te whakamahi rānei i te tohu kanohi hei whakatuwhera i te tatau o te mīhini hoko atamai a Missfresh's Convenience Go, tīpako i te hua e pai ana ki a rātou, kātahi ka kati i te tatau hei whakaoti aunoa i te utu.
Mai i te pakarutanga mai o te huaketo COVID-19, kua whānuitia te whakamahi i ngā hokohoko me ngā utu kore pa, nā te mea he tauira hokohoko haumaru ake, he tauira hokohoko watea ake hoki, ā, e āhei ana hoki te tawhiti hapori. E akiaki ana te Kaunihera ā-Rohe o Haina me te Manatū Tauhokohoko i te umanga hokohoko ki te whakamahi i ngā tauira hokohoko kore pa auaha me te whakauru i ngā hangarau hou pēnei i te 5G, te raraunga nui, te Ipurangi o ngā Mea (IoT) me te mātauranga horihori - ka whakapai ake i te whai huatanga o te tuku atamai whakamutunga me te whakanui ake i ngā mahi kawe. Whakamahia ngā mīhini hoko atamai me ngā pouaka tuku atamai.
Kua nui te haumi a Missfresh ki te rangahau me te whakawhanake i ngā pūmanawa me ngā taputapu o te pakihi mīhini hokohoko atamai Convenience Go, ā, kua piki ake te tere o te mōhiotanga tirohanga o te mīhini hokohoko atamai ki te 99.7%. Ka taea e te hangarau e whakahaerehia ana e te matauranga horihori te tautuhi tika i ngā hua i hokona e ngā kiritaki mā roto i ngā rauropi mōhiotanga pūmau me te hihiri, me te whakarato i ngā taunakitanga tika mō te rarangi taonga me te whakakī anō i runga i te tono hua me ngā taumata tuku o ngā mano o ngā mīhini Missfresh i ngā mano o ngā wāhi.
I kōrero a Liu Xiaofeng, te tumuaki o te pakihi mīhini hoko atamai Go a Missfresh, kua whakawhanakehia e te kamupene he maha o ngā mīhini hoko atamai e tika ana mō ngā āhuatanga me ngā taiao rerekē, ā, e whakarato ana i ngā hua kua whakaritea i runga i ngā matapae hoko me ngā rauropi whakakī atamai. Mā te āwhina o ngā tau e whitu kua pahure ake nei o te wheako o Missfresh ki te whakahaere mekameka tuku me te whakahaere ratonga, kei roto i te raupapa hua mīhini hoko atamai Convenience Go neke atu i te 3,000 SKU, ka taea ai te whakatutuki i ngā hiahia kanorau o ngā kaihoko rerekē i ngā wā katoa.
E ai ki ngā raraunga mai i te kamupene rangahau MarketsandMarkets, e matapaetia ana ka piki te mākete hokohoko whaiaro-whaiaro o Haina mai i te USD 13 piriona i te tau 2018 ki te USD 38.5 piriona i te tau 2023, me te tere tipu ā-tau (CAGR) o te 24.12%. E whakaatu ana ngā raraunga mai i te Kantar me te Qianzhan Industry Research Institute i piki ake te CAGR o te hokohoko whaiaro-whaiaro mā te 68% mai i te tau 2014 ki te 2020.
Kei te whakamahi a Missfresh Limited (NASDAQ: MF) i tā mātou hangarau auaha me te tauira pakihi hei hanga anō i te hokohoko hapori i Haina mai i te tīmatanga. I hangaia e mātou te tauira Distributed Mini Warehouse (DMW) hei whakahaere i tētahi pakihi hokohoko tuihono me te tuimotu kua whakauruhia, me te arotahi ki te whakarato hua hou me ngā taonga kaihoko tere (FMCG). Mā roto i tā mātou taupānga pūkoro "Missfresh" me ngā kaupapa iti kua whakauruhia ki roto i ngā papaaho pāpori tuatoru, ka taea e ngā kaihoko te hoko kai kounga teitei i ō rātou ringaringa me te tuku i ngā hua pai rawa atu ki ō rātou tatau i roto i te toharite o te 39 meneti. I te haurua tuarua o te tau 2020, me te whakawhirinaki ki ō mātou pūkenga matua, ka whakarewahia e mātou te pakihi mākete hou atamai. Ko tēnei tauira pakihi auaha e whakatapua ana ki te whakataurite i te mākete kai hou me te huri hei toa hokohoko kai hou atamai. Kua whakatūria hoki e mātou he huinga katoa o ngā hangarau motuhake hei whakahohe i te whānuitanga o ngā kaiuru pakihi hokohoko hapori, pēnei i ngā hūperamākete, ngā mākete kai hou me ngā kaihokohoko ā-rohe, ki te tīmata tere me te whakahaere pai i tā rātou hokohoko pakihi me te tuku atamai matihiko puta noa i ngā hongere-katoa atamai. Te whakahaere mekameka me ngā āheinga tuku toa-ki-te-kāinga.